With Gold in the Poster category the poster campaign for Blink Stefanus Beer by copy writers Stefanus Nel and Anette Nel as well as design directors and art directors Sarita Immelman, Marcelle Labuschagne and Susan Aukema speaks about human truths.
Vanessa Pearson, Executive Creative Director at House of Brave explains: “
is a new craft beer that’s a little different from other craft beers. Firstly, it is really great tasting. Secondly, it’s made by Mitchell’s in Knysna. And thirdly, it has a unique and big creative idea behind its name. Mostly everyone knows what the abbreviation BS implies. Blink Stefanus, of course. And yes, it’s also a euphemism for bullshit. A lot of people speak a lot of BS when they drink a lot of beer. Naturally they speak more BS the more BS beer they enjoy. And that, quite simply, is the human truth behind the big idea and this mischievous new brand.”
“We are very pleased with our result at Pendoring 2012 but this is just the beginning for us as a start-up,” says Andrew Shuttleworth, Managing Director at House of Brave. “By nature we are a collaborative group and so we are open to sharing ideas with brave creative thinkers regardless of their industry discipline. Great relationships also transcend boundaries and creative collaborators often spot opportunities that others may miss. We make a point of maintaining good relationships with like-minded and talented industry professionals.”
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