The buzz surrounding the launch of international news and fashion weekly, Grazia in South Africa is escalating, and never more so than today, Thursday, February 16, when Media24 Magazines confirmed that Danielle Weakley will assume the editorship of the title. The magazine marks the 20th edition worldwide and the first one in Africa – the result of a partnership with Media24 and Mondadori in Italy – that will see the publishing company bringing to SA the easy chic formula that is the international signature of the Grazia brand: fashion, news and celebrities, mixing international trends with local styles and preferences.
“I have long been one of Grazia’s biggest fans,” says Weakley. “Its irreverent mix of fashion, news and celebrity completely appeals to my sensibilities – who doesn’t want to be informed on all fronts in one singular glossy weekly package? I believe it appeals to the fast-paced urban landscape in which us 30-something women operate.
“Grazia has been a game changer in the international magazine market since it began syndicating its distinctive brand of fast fashion, news and celebrity and I look forward to translating its smart formula into one that is relevant for – and resonates with – our fashion-loving, globally-savvy female audience.”
Danielle Weakley is no stranger to the local media landscape. During the course of her 17-year career, Weakley has worked on a variety of media brands including newspapers, general interest women’s magazines and celebrity news. For the last year, she has been pursuing her own business interests, setting up a content consultancy, working particularly in the digital space. She continued to write for several glossy titles, both locally and internationally and she was the chairman of the 2011 PICA Awards.
“Danielle has all the qualities required for the mammoth task of launching Grazia. She is passionate about fashion and news and has excellent experience in both fast paced weekly publications and monthly glossies. Danielle is smart, strong, stylish and unflappable, with an excellent sense of humor to boot,” comments Liezl de Swardt, GM at the Women’s Interest division of Media24 Magazines. “We are thrilled to have such a dynamic talent on board.”
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