According to a 
report written by Herman Manson, which appeared, on Bizcommunity on April 13, Cell C has put its new agency appointments, under review. Cell C had announced the appointment of FoxP2, King James, Prima Plus and Trigger/Isobar as its ad agencies.
Karin Fourie, senior manager: public and media relations at Cell C, stated, “The new CEO is currently reviewing the appointment of an agency or agencies” and refused to comment further or to respond to a request from Manson to clarify the one-liner.
Cell C also confirmed the resignation of Mandy Waddington, the Cell C brand and marketing communications executive who presided over the agency appointment process, while stating that it had a policy in place to not comment on the reasons for executives leaving the company.
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