Television viewers who are early risers can tune in to a discussion of the latest news in the Afrikaans dailies, as presented by editors from the Media24 newspaper stable: Tim du Plessis, Waldimar Pelser and Mandy Rossouw. Their analysis of the day’s events, to be found in greater detail in the newspapers themselves, is a [...]
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The ABC’s: who won and who lost
The release of the third quarter (July – September) ABC circulation figures today again showed that while especially daily newspapers are suffering declines, magazines – except for a few dramatic drops – are experiencing a more positive performance. There are however some signs of promise on the newspaper side of things too. While English and [...]
Youth motoring market largely untapped
Owning a car is part of ‘the dream’ for almost every South African student in the 18-25 year demographic but there are some serious financial insights and access challenges clouding the way. The SA Student Motoring Survey 2012 examined what exactly is holding them back. The online survey carried out by youth marketing specialist [...]
New website for Afrikaans youth market
JIP, the Afrikaans youth supplement found in Beeld and Die Burger with a readership of over one-million, has a new and engaging online presence – and is slowly coming to define the Afrikaans youth culture. “Our teenage target audience want to air their views, see what others are saying and access news and [...]
Great win for Trigger Isobar at Bookmarks
Trigger Isobar snap, crackle, build and run to cross the finish line ahead of the pack 2012 has been an incredible year for the team and clients of Trigger Isobar. Close on the heels of top accolades at both the Pendorings and Loerie Awards, 4 of their client campaigns were nominated as finalists, and they [...]
Loeries Official Rankings released for brands and agencies
It has been a successful year for the Loeries, with the second largest number of entries received since 2008 – over 3000 entry submissions from across Africa and the Middle East. The Loerie Awards “represent the gold standard for advertising in the country,” says Charl Bassil, General Manager of Carling Black Label at [...]
