Webber Wentzel has launched their new advertising campaign created by Net#work BBDO. Titled, ‘Their thinking, our thinking’ the campaign includes a variety of radio and print adverts that centre around intellectual combat or engagement which demonstrates that victory lies not only in the strength of an idea, but in the wisdom with which it is applied. The print adverts consist of mind maps shaped into visuals, which illustrate the intellectual battle of wills that occurs on either side of any legal debate, and showcases the understanding and the areas of expertise within Webber Wentzel. The radio adverts are a narrative of two epic characters that embark on a battle, which always ends with the intellectual character rather than the physically stronger character winning the battle.
Campaign centres around intellectual combat
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Latest Issue
February 2011
In This Issue:
- NEWS FOCUS: Matt Stone explains more about thought leadership
- MEDIA DIRECTION: Consumers are showing signs of ‘news fatigue
- PROFILE: Agency M&C Saatchi Abel went big right from the start
- Magdel Fourie unravels the television industry
- RETAIL MARKETING: Danette Britenbach reports back
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