Anglo American launches new advertising campaign

 The second phase of Anglo American’s new high impact, big brand advertising campaign, recently launched will effectively communicate and promote the Group’s commitment to South Africa and its people.

“Anglo American has always strived to positively contribute to South Africa, and over the years, many gratifying results have been achieved.  Our advertising campaign reiterates our long-term commitment to affecting sustainable change, partnering for best effect, and creating a real difference for this country.” explains Anglo American Head of Corporate Communications and Branding South Africa, Dr Pranill Ramchander.

Through mediums such as outdoor, radio, print, and online, the campaign highlights the success stories that Anglo American has achieved by partnering for best effect in a number of critical societal sectors.

As part of the new advertising campaign, Anglo American has identified strategic and prominent sites in Johannesburg as branding opportunities. These include brand wrapped buildings and billboards that communicate the breadth of the campaign which underscores Anglo American’s commitment as a responsible corporate citizen.

“The campaign aims to reach a fairly broad audience, owing to our understanding that as a critical cog of the social fabric of this country, we have a responsibility to reach out to a wide section of South Africans.”