NewsGood luck Loeries finalists
AdVantage Magazine would like to wish all the 2012 Loerie finalists the best of luck. The judging is complete and took place between 17-20 September. AM1A: AFRICA & MIDDLE EAST – COMMUNICATION DESIGN No…
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2012 Pendoring winners
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
2012 PENDORING WINNERS
TV/cinema (with a production budget over R500 000)
GOLD
| Title: | Snor | |
| Agency: | Draftfcb Jhb | |
| Advertiser: | Lexus |
SILVER
| Title: | Vermis | |
| Agency: | MetropolitanRepublic | |
| Advertiser: | FNB |
TV/cinema (with a production budget under R500 000)
SILVER
| Title: | Deon | |
| Agency: | Ogilvy Johannesburg | |
| Advertiser: | Pendoring 2011 |
Non-broadcast video & film
GOLD
| Title: | MK is… | |
| Agency: | Ogilvy Jhb | |
| Advertiser: | MK |
Radio
GOLD
| Title: | Indian/Skotse Klokkespel (campaign) | |
| Agency: | Draftfcb Jhb | |
| Advertiser: | Vodacom |
SILVER
| Title: | Donsie | |
| Agency: | DDB South Africa | |
| Advertiser: | McDonalds South Africa |
SILVER
| Title: | Gerda se Geheim/Manie en Katrien (campaign) | |
| Agency: | Draftfcb Jhb | |
| Advertiser: | Toyota Care |
Newspapers
SILVER
| Title: | Blougroen/Groen/Rooi (campaign) | |
| Agency: | ninety9cents | |
| Advertiser: | Checkers |
Magazines
GOLD
| Title: | Boetie en sussie/Bose tweelingsussie/Die nuwe kêrel/Ma se oogappel/Skoonma (campaign) | |
| Agency: | TBWA\Hunt\Lascaris Jhb | |
| Advertiser: | Tiger Brands |
SILVER
| Title: | Coco/Evita/Mumtaz (campaign) | |
| Agency: | Joe Public | |
| Advertiser: | Lip Ice |
Posters
GOLD
| Title: | Die Geliefde President/Die Hervormer/Professor Houtwerk/Springbok Perderuiter (campaign) |
|
| Agency: | House of Brave | |
| Advertiser: | Blink Stefanus (beer) |
GOLD
| Title: | Neef/Niggie/Oom (campaign) | |
| Agency: | Joe Public | |
| Advertiser: | Lip Ice |
Internet/mobile/interactive communication
GOLD
| Title: | Die LAPA Hoofkarakter-soektog |
|
| Agency: | Etiket | |
| Advertiser: | LAPA Uitgewers |
GOLD
| Title: | MK is… | |
| Agency: | Ogilvy Jhb | |
| Advertiser: | MK |
SILVER
| Title: | Wie’s Bang | |
| Agency: | Dojo115 | |
| Advertiser: | Van Coke Kartel |
Digital mixed media campaign
GOLD
| Title: | Die LAPA Hoofkarakter-soektog |
|
| Agency: | Etiket | |
| Advertiser: | LAPA Uitgewers |
GOLD
| Title: | MK is… | |
| Agency: | Ogilvy Jhb | |
| Advertiser: | MK |
Integrated campaign
GOLD
| Title: | MK is… |
|
| Agency: | Ogilvy Jhb | |
| Advertiser: | MK |
General – Retail
SILVER
| Title: | Blougroen/Groen/Rooi (campaign) | |
| Agency: | ninety9cents | |
| Advertiser: | Checkers |
SILVER
| Title: | Spekkie | |
| Agency: | House of Brave | |
| Advertiser: | Blink Stefanus (beer) |
General – Craft
SILVER
| Title: | Die Geliefde President/Die Hervormer/Professor Houtwerk/ Springbok Perderuiter (campaign – art direction) | |
| Agency: | House of Brave | |
| Advertiser: | Blink Stefanus (beer) |
SILVER
| Title: | Huweliksherdenking/Kersfees/ Verjaarsdag (campaign – copy writing) | |
| Agency: | Joe Public | |
| Advertiser: | Lip Ice |
Live events, activations, direct marketing
SILVER
| Title: | Boobs en balle | |
| Agency: | Ogilvy Jhb | |
| Advertiser: | kykNET |
SILVER
| Title: | MK is…a pop-up bar | |
| Agency: | Ogilvy Jhb | |
| Advertiser: | MK |
Truly South African – TV
GOLD
| Title: | Balance/iPhone/Whiskey (campaign) |
|
| Agency: | Net#work BBDO | |
| Advertiser: | Ndalo Media |
GOLD
| Title: | The Last Dictator Standing | |
| Agency: | Black River FC | |
| Advertiser: | Nando’s South Africa |
SILVER
| Title: | Diversity | |
| Agency: | Black River FC | |
| Advertiser: | Nando’s South Africa |
SILVER
| Title: | Omo Slap | |
| Agency: | The Jupiter Drawing Room Cape Town | |
| Advertiser: | Unilever |
Truly South African – Radio
GOLD
| Title: | Banana/Gobachev/Makalmaan/ PeteMaThousand (campaign) |
|
| Agency: | TBWA\Hunt\Lascaris Jhb | |
| Advertiser: | Steers |
GOLD
| Title: | Beggar Broadcast | |
| Agency: | Joe Public | |
| Advertiser: | One School at a Time |
SILVER
| Title: | Parking Assistant | |
| Agency: | The Jupiter Drawing Room Cape Town |
|
| Advertiser: | Hyundai |
Truly South African – General
GOLD
| Title: | SABC News Deaf Awareness |
|
| Agency: | Draftfcb Jhb | |
| Advertiser: | SABC |
GOLD
| Title: | Twitter Army | |
| Agency: | Joe Public | |
| Advertiser: | JHHESA |
SILVER
| Title: | Ballet Box | |
| Agency: | Joe Public | |
| Advertiser: | The South African Ballet Theatre |
SILVER
| Title: | Censorship | |
| Agency: | Net#work BBDO | |
| Advertiser: | Webber Wentzel |
Truly South African – Integrated campaign
GOLD
| Title: | Run Jozi | |
| Agency: | Joe Public & Trigger | |
| Advertiser: | Nike |
STUDENTS
Students – Traditional media
SILVER
| Title: | Agter vensters | |
| Advertising school/Tertiary institution: |
Northwest University | |
| Product/Service: | South African Mental Health Association |
SILVER
| Title: | Jannie-verjaar-glase/Familieportrette/Voorkamer (campaign) | |
| Advertising school/Tertiary institution: | Red and Yellow School of Advertising | |
| Product/Service: | Visi Magazine |
Students – Craft
GOLD
| Title: | Afro Jozi (design) | |
| Advertising school/Tertiary institution: | The Open Window School of Visual Communication | |
| Product/Service: | Whiteboy Shebeen |
GOLD
| Title: | Blink Stefanus Zef Motorbykomstighede (design) | |
| Advertising school/Tertiary institution: | Northwest University | |
| Product/Service: | Blink Stefanus |
Students – Integrated Campaign
GOLD
| Title: | Selfliefde | |
| Advertising school/Tertiary institution: | Northwest University | |
| Product/Service: | Vrede Foundation |
Students – Truly South African
SILVER
| Title: | Bum-kissergum/Politissues/Chucky Larm Dolls | |
| Advertising school/Tertiary institution: | Vega The Brand Communication School Cape Town |
|
| Product/Service: | Big Blue |
SILVER
| Title: | Dr Siza Skhova | |
| Advertising school/Tertiary institution: | Vega The Brand Communication School Johannesburg | |
| Product/Service: | Owl Rescue 911 |
PRESTIGE AWARD
| Title: | MK is… | |
| Category: | Digital mixed media campaign | |
| Agency: | Ogilvy Jhb | |
| Advertiser: | MK |
UMPHETHA AWARD
| Title: | Run Jozi | |
| Category: | Truly South African – Integrated campaign | |
| Agency: | Joe Public & Trigger | |
| Advertiser: | Nike |
OVERALL STUDENT WINNER
| Title: | Blink Stefanus Zef Motorbykomstighede | |
| Category: | Craft (design) | |
| Advertising school/Tertiary institution: | Northwest University | |
| Product/Service: | Blink Stefanus |
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