2011 Loerie Grand Prix winner

The Loerie Grand Prix winner was  Ogilvy Cape Town, Live Activations entry for Volkswagen, ‘Marching Band’.

Here are the overall rankings for 2011
RANK AGENCY
1 FoxP2
2 Net#Work BBDO
3 Ogilvy Cape Town
4 DDB South Africa
5 The Jupiter Drawing Room South Africa (Cape Town)
6 TBWA\Hunt\Lascaris Johannesburg
7 McCann Erickson
8 Draftfcb Johannesburg
9 Ogilvy Johannesburg
10 140 BBDO

OVERALL RANKING BY AGENCY SIZE
RANK AGENCY
LARGE (100 employees and above)
1 Ogilvy Cape Town
2 TBWA\Hunt\Lascaris Johannesburg
3 The Jupiter Drawing Room South Africa (Cape Town)
4 Draftfcb Johannesburg
5 Ogilvy Johannesburg
MEDIUM (41 – 99)
1 Net#Work BBDO
2 DDB South Africa
3 McCann Erickson
4 Ireland/Davenport
5 Saatchi & Saatchi
SMALL (1-40)
1 FOXP2
2 HelloComputer
3 Gloo Digital Design
4 140 BBDO
5 Makeka Design Lab
Note: The agency ranking by size includes traditional agencies,
digital agencies and communication design agencies.

OVERALL RANKING BY BRAND
RANK BRAND
1 Brandhouse
2 Mercedes-Benz
3 McDonalds
4 Volkswagen
5 Musica
6 8.ta
7 Endangered Wildlife Trust (EWT)
8 Frank.net
9 BP South Africa
9 The Zimbabwean

RANKING BY DIGITAL AGENCY
RANK DIGITAL AGENCY
1 HelloComputer
2 Gloo Digital Design
3 NATIVE
4 Pixel Project
5 Prezence
6 Digital Fabric
7 Leftfield
8 Strike Media

RANKING BY FILM PRODUCTION COMPANY
RANK FILM PRODUCTION COMPANY
1 Velocity Films
2 Picture Tree
3 Egg Films
4 Fundi Films
5 14 10th Street
6 Orange Films
7 Hotel de Ville
8 Bouffant
9 humanoid@eggfilms
9 Plank Films

How the rankings are calculated:
1. Points are given for each award, with the points based on the probability of winning each award.
2. 300 points for Grand Prix; 110 points for Gold; 40 points for Silver; 15 points for Bronze; 90 points for Craft Gold; 30 points for Craft Certificate.
3. Single entries that are combined into one campaign award during judging will receive 1,5 times the points. For example, if three print posters are combined and awarded a Campaign Gold, then the award will be worth 1,5 x 110 = 165 points.
4. The following categories will all be awarded 1,5 times the points: Mixed-media campaigns;
Integrated Campaigns; Communication Design – Identity Programmes; Internal Marketing Programmes, CRM Programmes; Live Events & Sponsorship.
5. Where more than one company or individual has been credited, the points will be divided
equally between the parties. For example, if two companies share the Agency credit on a digital website, then each company will receive half the points; or if three people share the Writer credit, then each person will receive a third of the points.
6. A company cannot receive points as both an agency and as a production company.
7. Production companies will receive points from International Craft entries; however agencies will not receive any points.