If done right, the integration of game mechanics into market research, that is, ‘gamification’, could lead to improved engagement of research participants and thus better completion and return rates as well as better quality data – all worthy goals to strive for. So concluded Kyle Findlay, gold winner of the overall best paper at the [...]
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Corporate SA has woken up to social media
Large corporate brands in South Africa have woken up to social media, following in the footsteps of their customers. The South African Social Media Landscape 2012 study, released today by technology market researchers World Wide Worx and information analysts Fuseware, reveals that 95% of major corporations surveyed have some form of social media strategy aimed at consumers. [...]
Advertising code now applicable to Facebook
If you have a social media profile for your brand, such as a Facebook page or Twitter profile, buckle up because a landmark ruling by the Advertising Standards Board in Australia is likely to affect your online business marketing soon. The Advertising Standards Board in Australia received a complaint that the content on the official [...]
GO4WORD teams up with DHL Stormers
Specialist PR and communications agency go4word has been appointed to leverage sponsorship, direct social media interaction, support CSI initiatives and manage the brand experience through relevant communication channels for the DHL Stormers during the 2012 Super 15 rugby season. Targeting social media platforms to create excitement and drive awareness, the [...]
Face of the future
BOOK: The Facebook Effect AUTHOR: David Kirkpatrick PUBLISHER: Virgin Books ISBN: 978-0-7535-2274-5 If you’ve seen the movie ‘The Social Network’ about the meteoric and maverick rise of Facebook and enjoyed it, The Facebook Effect by David Kirkpatrick is a book you will want to read. It’s billed as “the inside story” after author Kirkpatrick was [...]
