SAARF, the research foundation behind and the LSMs, has a new name. Previously the South African Advertising Research Foundation, SAARF is now the South African Audience Research Foundation. The name change, initiated by the SAARF Board, has been officially accepted by the Commissioner of the CIPC. “SAARF is the custodian of the industry’s media audience currencies, and sets the standard for [...]
Tag Archives | TAMS
2012 TAMS update
The TAMS universe is made up of all households, both rural and urban, with mains electricity and at least one working TV set. TAMS measures all platforms both analogue and digital and both terrestrial and satellite. Personal viewing data is captured by the TAMS meter for all household members aged four and older, and includes all guests in [...]
TopTV airtime sales launches
Since its launch in May 2010, TopTV has been inundated with requests about advertising on the platform. We are pleased to announce that following a successful testing phase with various stakeholders, TopTV Airtime Sales is now ready to accept advertising on eight commercial channels. These channels include Top One, Top Movies, Top Movies +2, [...]
SAARF TAMS updates to new universe
August 2011 sees the release of the updated household universe for SAARF TAMS, a universe which for the first time includes TopTV households. The new universe, which was released on 1 August, 2011, is a response to changes seen in the TV-viewing universe in the last AMPS release, AMPS Dec 10 (Jan–Dec 2010). While at [...]
Oracle Airtime Sales rebrands
On June 1 Oracle Airtime Sales (OATS) will rebrand to DStv Media Sales. Established in 1996, Oracle has been a key driving force behind the growth of DStv in South Africa and the brand’s expansion into the rest of the continent. Recently-appointed DStv Media Sales CEO, Chris Hitchings, explains that the company felt the time [...]
