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SAARF TAMS updates to new universe
August 2011 sees the release of the updated household universe for SAARF TAMS, a universe which for the first time includes TopTV households.
tams
AdVantage archive material tagged "tams".
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2012 TAMS update
The TAMS universe is made up of all households, both rural and urban, with mains electricity and at least one working TV set. TAMS measures all platforms both analogue and digital and both terrestrial and…
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Oracle Airtime Sales rebrands
On June 1 Oracle Airtime Sales (OATS) will rebrand to DStv Media Sales. Established in 1996, Oracle has been a key driving force behind the growth of DStv in South Africa and the brand’s expansion into the…