News
Assegai Awards 2011 all the winners
Trends show move towards integration, augmentation of traditional with new media and multiple channel approaches
social media
AdVantage archive material tagged "social media".
Digital
Online reputation management rapidly moving ahead
By Tony Sousa, CEO at Acceleration Media and Gordon Geldenhuys, digital marketing consultant at Acceleration Media Online reputation management (ORM) tools are rapidly moving into the mainstream as companies…
Marketing
WHAT’S KEEPING CMO’s AWAKE AT NIGHT
The biggest challenge for chief marketing officers today is striking the balance between actively socialising their brands and planning (and budgeting) for this effort over a longer time period.
Marketing
WHAT’S KEEPING CMO’s AWAKE AT NIGHT
The biggest challenge for chief marketing officers today is striking the balance between actively socialising their brands and planning (and budgeting) for this effort over a longer time period.
News
South African consumers trust editorial content
Consumers in South Africa trust editorial content and companies’ branded websites more than any other form of media, according to a recent study by leading global information and measurement company, Nielsen.
Advertising
Olmeca Tequila breaks social media record with Hellocomputer
The brand, owned by the global drinks business, became the first owned by Pernod Ricard to smash the 10 000 fan mark in South Africa thanks to the Steve Aoki Tour Facebook campaign devised by Hellocomputer’s…