Santam has recently been a favourite for being on the receiving end of advertisement spoofs. First DialDirect made an advertisement which appears to have copied Santam’s advertisement featuring Sir Ben Kingsley in a suit walking on the beach, then Nando’s struck. “As anybody who frequently visits YouTube will tell you, Nando’s is famous for making [...]
Tag Archives | Santam
One Portuguese salad between friends
Santam and Nando’s have made quite an impact by uniting with each other to support a very worthy cause. ‘One Portuguese Salad between friends’ campaign has been a huge hit and certainly created a ‘positive’ stir not just within the ad industry but with the public at large as well. The public are delighted at [...]
Nando’s has seen Santam’s bet and raised it!
Nando’s has seen Santam’s bet and raised it! South African brands do not take well to comparative advertising. But battle of the spoofs between Santam and Nando’s has greatly benefited both brands writes Greg Nicolson, Daily Maverick Oscar-winning actor Ben Kingsley is centre of screen as the camera zooms in. Standing at the bar in [...]
Santam challenges Nando’s
Santam,have responded to the TV ad created by quirky fast food chain Nando’s. The response is a challenge to Nando’s spoof of Santam’s latest TV ad featuring Ben Kingsley and a character named “Floyd”. The ad dubbed ‘Back At Ya’ starts flighting on national TV stations tomorrow (25 March 2012) To see the ad click on http://www.youtube.com/watch?v=eUAKjzEzeq8
2011 Winners and Losers
Doing great work in boom times is one thing, but it’s the downswing that really tests a brand’s mettle. 2011 featured a range of notable brand performances, and a predictably lengthy list of failures. The basic rule of brand success remained in place throughout the year, however – those who kept the hype to a [...]
