CASE STUDY Predictive analytics: next generation retail site selection Faced with the challenge of how to expand its national network significantly in less than three years, one successful South African retailer turned to predictive analytics and discovered a powerful method that has enabled it to evaluate potential sites much faster and more cost-effectively. Site selection… read more
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February 2011
In This Issue:
- NEWS FOCUS: Matt Stone explains more about thought leadership
- MEDIA DIRECTION: Consumers are showing signs of ‘news fatigue
- PROFILE: Agency M&C Saatchi Abel went big right from the start
- Magdel Fourie unravels the television industry
- RETAIL MARKETING: Danette Britenbach reports back
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- WoA buys 50% of FSMS December 13, 2010
- Nando’s mocks Cell C December 10, 2010
- Boomtown meets challenge head-on December 9, 2010
- Face of the future May 19, 2011
- Local screenwriter lights up Hollywood May 19, 2011
- Editor appointed for new women’s title May 19, 2011
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