Dion studies the consumer mindset – their hot buttons and the social and retail trends which define future society. Darren Katz, Director of Primall Media explains “Although Dion’s focus is on people; his interest intersects with Primall Media’s in the area of retail. We have teamed up with him to develop an understanding of consumer [...]
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Primall Media unveil digital platforms in Sandton City
Hot on the heels of Sandton City’s major refurbishment, Unlimited’s retail advertising specialist Primall Media, has added to the centre’s aesthetics by installing 12 skyscrapers and two video walls to its digital media arsenal. “Our two new platforms are an add-on to the 12 Digital Ad Screens (DAS) already ensconced in the centre, which continue [...]
Polo campaign premieres in HD with Primall Media
Luxury clothing and apparel brand Polo, is advertising its mens and ladies Iconic Golfer apparel in HD via Primall Media’s Digital Ad Screens in the shopping centres where Polo has flagship stores. Polo aims to raise brand awareness of the Golfer range and drive feet through its stores. Primall Media’s Lee Curtis comments that Primall [...]
SABC 2 talk show Mo’Nique gets a “lift”
Where better to reach upper LSM women than in shopping malls? To promote and create awareness of the popular American talk show , The MediaShop, the media agency of choice for SABC, has selected a national one-month lift door and interior billboard campaign in partnership with mall advertising specialist Primall Media. Primall’s Media’s Lee Curtis [...]
