AdVantage archive material tagged "nielsen".
As of Monday 10 December 2012 SAARF TAMS (Television and Audience Measurement Survey) will use the DStv audited figures for weighting the DStv penetration, PVR penetration within DStv and the bouquet…
After two successive quarters of negative sentiment in 2010, online consumer confidence in South Africa jumped 4 points to 88 in Q1’2011.
After two successive quarters of negative sentiment in 2010, online consumer confidence in South Africa jumped 4 points to 88 in the first quarter of 2011. But challenging economic conditions and the rising…
2011 continued to be a challenging year for the global economy, which was impacted by natural disasters, political uprisings, and the ripple effects of financial crises in both the U.S. and Western Europe.…
Consumers in South Africa trust editorial content and companies’ branded websites more than any other form of media, according to a recent study by leading global information and measurement company, Nielsen.