Where better to reach upper LSM women than in shopping malls? To promote and create awareness of the popular American talk show , The MediaShop, the media agency of choice for SABC, has selected a national one-month lift door and interior billboard campaign in partnership with mall advertising specialist Primall Media. Primall’s Media’s Lee Curtis [...]
Tag Archives | MediaShop
MediaShop’s innovation wins international accolade
The 2010 World Cup enabled The MediaShop to drive an innovative and successful campaign for Coca-Cola’s Powerade sports drink brand. Accolades for this media strategy were bestowed on the agency when the Coca-Cola Company awarded The MediaShop with its Eurasia Africa Group Media Productivity Innovation Award. The agency beat 16 other countries to claim the [...]
Latest Issue - October 2011
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In This Issue:
- Profile: Joe Public is back
- Insight: Radio review
- Insight: Content marketing
- News Focus: The Habari Media symposium
- Brand Story: Steers
- Packaging is more than art...
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