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Ethical rules every marketer should follow

By on September 1, 2011 in Marketing

Marketers and consumers are constantly in conflict – with so many brands and products competing for the same pool of consumer spend, marketers run the risk of overwhelming customers and acting unethically to promote their goods, alienating customers entirely. Acting ethically is not the same as acting legally; it is quite possible to work within [...]

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Generous brands will be the future brand leaders

By on August 11, 2011 in Headlines

    Mike Schalit, Founder of MAL Foundation, the world’s first non-profit ad agency and Chief Creative Officer of BBDO SA Do marketers and their brands have enough purpose? Are retailers and their services generous enough? And what about our ad agencies? Where exactly are they making a difference with their God-given creative talents? Companies [...]

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