Go big or go home, says Ilsa Grabe, business unit head at leading media agency Carat, who says Red Bull’s space jump stunt with Felix Baumgartner has been calculated to yield over £100-million (about…
On Saturday 13th October 2012, to give Felix Baumgartner and his team a fun break, a Kit Kat was sent into space in an unparalleled show of support. Created by JWT London, the activity ran ahead of Felix…