It has been a successful year for the Loeries, with the second largest number of entries received since 2008 – over 3000 entry submissions from across Africa and the Middle East. The Loerie Awards “represent the gold standard for advertising in the country,” says Charl Bassil, General Manager of Carling Black Label at [...]
Tag Archives | Joe Public
Clover is still way better
In cricketing parlance, a ‘five-for’ is every bowler’s dream, but in advertising terms, receiving five different awards at the country’s biggest annul event is even more special. This is exactly what Clover and its agencies managed to achieve at the 34th Loerie Awards held in Cape Town in late September. Clover did “way better” than it [...]
Loeries appoints new chairperson
Joe Public’s Creative Director Xolisa Dyeshana has been confirmed as the newest Loeries Chairperson. Xolisa takes over the reins from Bonsiswa Pezisa as he begins his two year tenure. “Firstly I would like to thank the Loeries board and committee who found it befitting to entrust me with this position,” says Xolisa. “I would also [...]
ACA and member agencies introduce scholars to the earth, moon and stars
In partnership with the AAA School of Advertising, Net#work BBDO, Joe Public and their client Clover as well as Belle’s Patisserie, the Association for Communication and Advertising (ACA) assisted the grade six learners of Mamelodi’s Mogale Primary School to visit the Planetarium. The learners are from a poverty-stricken informal settlement close to the school. In fact, [...]
Record breaking number of Pendoring finalists
First a bumper crop of entries, followed by a record number of finalists – no fewer than 92 compared to last year’s 74. This is the proud achievement of the Pendoring Advertising Awards on the eve of its very first awards evening in Cape Town. Judging was done by a panel of 12 experts in [...]
It’s the Shat
Dial Direct launched its new campaign this July. Danette Breitenbach spoke to the team at Joe Public, who put the campaign together, about the buzz its star, William Shatner, has created. The campaign’s main message is that all your insurance needs are taken care of with a one touch experience, as simple as that. Xolisa [...]
