News
Worst and best in the pitching process
Following the successful formula adopted for some years, by the Independent Agency Search & Selection Company (IAS) UK partners, the AAR, the IAS recently hosted their first Masterclass on Winning New…
ias
AdVantage archive material tagged "ias".
Media
IAS partners with Fairbrother Lenz Eley
Recognising the ever-increasing need to be able to provide performance based evaluations of advertisers’ media expenditure, the Independent Agency Search & Selection company (IAS) has partnered with UK- based…
Advertising
Why should advertisers audit their media?
“The advertising media spend of any advertiser is typically the company’s second or third highest outgoing cost and it is for this reason that most companies wish to assess this spend regularly, to ensure…