By Dr Pieter Streicher, MD of BulkSMS.com There is no denying that the launch of the Consumer Protection Act’s (CPA), ‘do not contact registry’, which will allow South African customers to permanently opt-out of all unsolicited marketing communications will be a massive step forward for consumer rights. But customers need to understand the limitations of… read more
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February 2011
In This Issue:
- NEWS FOCUS: Matt Stone explains more about thought leadership
- MEDIA DIRECTION: Consumers are showing signs of ‘news fatigue
- PROFILE: Agency M&C Saatchi Abel went big right from the start
- Magdel Fourie unravels the television industry
- RETAIL MARKETING: Danette Britenbach reports back
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- Face of the future May 19, 2011
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