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Assegai Awards attracts record entries

By on October 26, 2011 in Marketing

The DMASA’s Assegai Integrated Marketing Awards sponsored by the South African Post Office has produced a record year in terms of entry numbers.  Just hours before the cut-off time, 265 campaigns had been registered and worked on for submission.  The ‘call for entries’ campaign was designed and executed by 5th Dimension, a direct marketing specialist agency.  [...]

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Marketing practices regulated by the CPA

By on June 20, 2011 in Headlines

“The Consumer Protection Act (‘CPA’) will have a significant impact on direct and indirect marketing practices used by businesses, affecting how they can promote the supply of goods and services to consumers” says Maadian Botha, PricewaterhouseCoopers Associate Director: Risk Advisory Services – Regulatory Compliance. “The overarching general rule of the CPA with regards to marketing [...]

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