CASE STUDY Predictive analytics: next generation retail site selection Faced with the challenge of how to expand its national network significantly in less than three years, one successful South African retailer turned to predictive analytics and discovered a powerful method that has enabled it to evaluate potential sites much faster and more cost-effectively. Site selection… read more
Tag Archives: demographic profiling
Latest Issue
February 2011
In This Issue:
- NEWS FOCUS: Matt Stone explains more about thought leadership
- MEDIA DIRECTION: Consumers are showing signs of ‘news fatigue
- PROFILE: Agency M&C Saatchi Abel went big right from the start
- Magdel Fourie unravels the television industry
- RETAIL MARKETING: Danette Britenbach reports back
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- WoA buys 50% of FSMS December 13, 2010
- Nando’s mocks Cell C December 10, 2010
- Boomtown meets challenge head-on December 9, 2010
- Face of the future May 19, 2011
- Local screenwriter lights up Hollywood May 19, 2011
- Editor appointed for new women’s title May 19, 2011
33rd Annual Loerie Awards 365 Digita 2011 pantomime 2011 PRISM Awards bagasse BankservAfrica Brand Finance Global 500 Cinderella CNN demographic profiling emerging markets Facebook featured Galia Kerbel Graffiti Graffiti Impact Media Greater Than Ipsos Isolezwe Joburg Theatre Justin Bonello Kathy Ormerod Knowledge Factory Leandi Jamneck Loerie Awards Loeries 2011 Marketplace Africa Face Time Masuga Mazwi Xaba media Michael Rubenstein Millward Brown MTN new categories outdoor media Pedigree predictive analytics Rani R Raad retail site selection Sappi social media Tim Hicks Twitter Tyrone Van Heerden Zulu language daily newspaper