“The Consumer Protection Act (‘CPA’) will have a significant impact on direct and indirect marketing practices used by businesses, affecting how they can promote the supply of goods and services to consumers” says Maadian Botha, PricewaterhouseCoopers Associate Director: Risk Advisory Services – Regulatory Compliance. “The overarching general rule of the CPA with regards to marketing [...]
Tag Archives | CPA
Avoid spammers under the CPA
By Dr Pieter Streicher, MD of BulkSMS.com There is no denying that the launch of the Consumer Protection Act’s (CPA), ‘do not contact registry’, which will allow South African customers to permanently opt-out of all unsolicited marketing communications will be a massive step forward for consumer rights. But customers need to understand the limitations of [...]
Latest Issue - March 2012
In This Issue:
- PROFILE: Herman Manson meets with Adrian Hewlett and
- NEWS FOCUS: Danette Breitenbach attended the recent TNS Digital Life conference
- BRAND STORY: Le Creuset
- THOUGHT LEADERSHIP: How Facebook became the most important place on the internet
- MEDIA DIRECTION: The crucial issue of using social media e ectively
- EMERGING MARKETS: An in-depth look at emerging markets
- NEWSPAPER REVIEW: Magdel Fourie reports back on what happening in the competitive world of newspapers
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