Integrated Media Planning will be the focus of the popular annual AMASA workshop this year, focusing on how to ensure stand out media amidst the cacophony of media noise and the myriad of media choices which bombard media planners each day. With media choices increasing every day (and in the digital world by the [...]
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AMASA Cape Town July Meeting
HOW SOUTH AFRICAN ADVERTISERS CAN USE YOUTUBE TO ACHIEVE THEIR MARKETING OBJECTIVES AMASA Cape Town July Meeting Come and witness some of the great work South African brands have already executed on YouTube and how brands can look to achieve/better this, going forward – by Guest Speaker Jonathan Ratcliffe from Google South Africa. Date: [...]
Agency commission debated at AMASA tomorrow
On Wednesday, the 4th of July, AMASA is debating the necessity or redundancy of agency commission. Howard Fox of GIBS, Richard Proctor of Vizeum and Ross Sergeant of OMD will debate the issue. “In both our recent AMASA forums (where we debated the utility of rate cards, and the impact of procurement policies on the media buying landscape) [...]
Have you booked for AMASA media planning workshop?
The next annual AMASA workshop will again be held at the picturesque Little Switzerland resort in the Drakensburg from the 2nd to the 5th of August 2012. Themed the Nuts n Bolts of Media Planning, the workshop will delve into the latest crucial information that everyone in the media field should know and understand. “It’s [...]
Has the ad rate card got a future?
Is the elusive rate card still being used, or is it being abused and disused? Do rate cards apply more to one advertising platform over another? The Advertising Media Association of South Africa (AMASA) is debating the future of the Rate Card in a panel discussion format at its next forum on the 6th June. [...]
Don’t forget the AMASA Cape Town meeting 25 April
Guest Speaker, Ross Charles , will be covering all aspects from awards to money as well as clients and the major players in the media industry. Labelled as one of the creative experts on the African Continent, Ross has been in the advertising industry for 32 years. 24 of them as a Creative Director, 18 of [...]
