Six months ago, 140 BBDO creative intern Mawande (Manez) Sobetwa didn’t really know what a copywriter was. This weekend, he won gold at the Loerie Awards along with Lubalalo Mtati and JP Le Riche on the Snickers ‘Tongue Twister’ radio advertisement. Executive Creative Director at the agency, Ivan Johnson says that it’s fresh, unschooled and untainted talent [...]
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SA you’ve come a long way says Metropolitan
Metropolitan, one of South Africa’s leading long-term insurers, has launched a new television advertising campaign which acknowledges how far South Africans have come and seeks to inspire them to go even further. Conceptualised by award-winning Cape agency 140 BBDO, the campaign includes location-specific outdoor advertising in support of the emotive messaging. Metropolitan Brand [...]
Hunters takes refreshment to a whole new level
Thapelo, the Hunter’s Dry hero adventurer, needs no introduction to SA TV watchers. He and his china’s chinas have been entertaining us for three years now, and in 2011 he has taken it one step further by inviting a new ‘level’ of china to the party. He’s brought not one, but three of South Africa’s [...]
