SABC 2 talk show Mo’Nique gets a “lift”

Where better to reach upper LSM women than in shopping malls? To promote and create awareness of the popular American talk show , The MediaShop, the media agency of choice for SABC, has selected a national one-month lift door and interior billboard campaign in partnership with mall advertising specialist Primall Media.

Primall’s Media’s Lee Curtis explains that Primall Media is uniquely positioned to provide various platforms for brands on either a national or regional basis, dependent on target markets. “Working closely with media agencies to provide dominant exposure, Primall Media offers exceptional value to the advertiser in high footfall areas within malls,” he says.

SABC 2 selected Primall’s branded Lift Doors and Interior Billboards in top end malls such as Cavendish Square, Cresta, Eastgate, Fourways Mall, Kolonnade, La Lucia Mall, Maponya Mall, Menlyn Park, Mimosa Mall, Northgate, Pavilion, Sandton City and The Zone@Rosebank to highlight the broadcast of the Mo’Nique show.

“Primall’s media options directly influence purchase decisions in the shopping environment and we’re confident that the campaign will deliver the desired awareness amongst the thousands of shoppers who traverse these malls each month,” he says.

The Mo’Nique Show is on Saturdays at 21:00 bridges the gap between old school and today’s entertainment culture, through innovative and humorous segments. The show draws viewers to the mix of comedy, chat, entertainment, music and guests from across the spectrum of music, entertainment, sports and politics.