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Ram Hand to Hand couriers new broadcast sponsor

By Gillian Abrahams · AdVantage archive
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
Ram Hand to Hand couriers new broadcast sponsor
Celebro Studios Gallery. Photo: RuslonV · CC BY-SA 4.0 · Wikimedia Commons

MSCSPORTS has had a busy time scoring goals for their clients. Their sports marketing team  placed their client atches on Supersport in July and August. Castle had to withdraw as the broadcast sponsor due to advertising laws pertaining to liquor and this allowed Ram to secure this exclusive rights package.  In addition, Ram Hand to Hand couriers have renewed the broadcast sponsorship of test cricket on Supersport for the upcoming season. The rights include the test series against Australia, New Zealand and Sri Lanka.

MSCSPORTS have also introduced their client Sasfin Bank to the sponsorship of sports programming on Supersport. Sasfin were the official broadcast sponsors of the cricket world cup in India and they have recently taken ownership of the Tour de France as the official broadcast sponsor on Supersport together with MTN.

The activation team at MSCSPORTS has also been busy.  They hosted The Annual Sasfin bank Sports Quiz evening in June this year for the tenth year running.  The event is a highlight of the Johannesburg social calendar and was once again a sell out and raised over R600 000 for the relevant charity. In addition, they recently completed the Continental Run 2 Stop campaign which was a resounding success as man raced against machine from Cape Town to Johannesburg. The cars covered a distance of 6 000km whilst the runners ran 1400km,  amazingly the cars and runners arrived 5 minutes apart.

Filed under: castle beer · mscsports · ram hand to hand couriers · sasfin bank · supersport · tri nations rugby

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