Ogilvy Public Relations appoints social media account director

Ogilvy Public Relations (OPR) has appointed prolific blogger, tweeter, writer and general social media fundi, Amanda Sevasti Whitehouse to head up its digital team as Social Media Account Director.

The main thrust of Whitehouse’s role will be to drive the creation and execution of social media strategy for OPR’s broad base of clients, as well as managing and building the burgeoning social media team.

‘Amanda Sevasti, who is no stranger to the social media space, is a regular commentator on the digital landscape in South Africa. She contributes to a variety of publications, including Memeburn and the Mail & Guardian Online.

Having  worked  as a copywriter and creative head for eight years, Whitehouse was involved in activations, events and digital campaigns for brands such as Momentum, Santam, Old Mutual, Savanna, Pepsi, Volkswagen, Volvo and MWEB. However, her passion for online communications led to a career shift and she moved into the social media sphere.

She strongly believes that the future of PR and advertising is inextricably linked with , with the physical world informing the online world and vice versa.

‘Amanda has a degree in Journalism and Politics from Rhodes University, and a diploma in Copywriting and Marketing Communications from the AAA School of Advertising.

“In our quest to expand our social media division, bringing someone of Amanda’s calibre to the organisation is a huge step in the right direction,” said Joanna Oosthuizen, OPR’s Managing Director. “She brings with her a wealth of experience and knowledge in the social media space and we are truly delighted to have her on board. We look forward to the contribution she will make to all areas of our business.”