Whether you know it or not, the origination and purpose of Hip Hop music was to inspire, motivate and educate. It is essentially about the life we live, the transfer of information and to stand up for our own destiny or a cause. So with Hip Hop Heavyweight and Grammy nominee Drake performing as the featured act for one night in Mzansi at the intimate and exclusive Castle Lite Feel the Beat of Subzero Experience on Friday the 9th of December, Castle Lite is inviting the 4000 fans who attend, to stand up for their own purpose strictly dressing all in white in support for No Regret Friday.
“No Regret Friday is a movement started by SAB in July 2011, which was created to encourage South Africans to rethink their reckless attitude to drinking and driving,” comments , General Manager for Castle Lite. “Music is powerful, and is able to drive a message home; we hope that by having everyone who attends the ‘Feel the Beat of Subzero Experience’ all dressed in white, we will be able to take a stand against drinking and driving.”
With a cause to stand up for, Drake as the featured artist and local performers including Kuli Chana, Mi Casa, George the Beatboxer and DJ’s Switch, Sphectacula, Naves and Naked DJ on the decks, the 9th of December is most certainly going to be totally ICE.
No Regret Friday dress in white
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Latest Issue - October 2011
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In This Issue:
- Profile: Joe Public is back
- Insight: Radio review
- Insight: Content marketing
- News Focus: The Habari Media symposium
- Brand Story: Steers
- Packaging is more than art...
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- Rian van Heerden joins Jacaranda 94.2 June 29, 2011
- Pendoring Awards – deadline extended August 11, 2011
- New Isolezwe editor appointed April 15, 2011
- Assegai Awards 2011 all the winners November 25, 2011
- New MD for Continental Outdoor Africa division November 25, 2011
- No Regret Friday dress in white November 25, 2011
- Janine: ??? well, ek dink Riaan is die beste ding wat met ...
- Piet Barnard: Ja dit is dan ook die laaste keer wat ek na Jakara...
- Certificate Award: [...] Pendoring Awards – deadline extended �...
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