Content marketers New Media has scooped two sought after awards including the Gold award for the Best Integrated Print and Web Programme for Woolworths TASTE, at the Pearl Awards, which took place in New York (Monday 5 November). , an internal communications monthly magazine that is distributed to 35 000 First National Bank (FNB) employees, won a Bronze award in the Best New Launch/Relaunch category.
Woolworths TASTE and Siyasiza were two of over 600 entries in the awards programme, which saw top custom content publications entered from all over the world. The Pearl Awards celebrate excellence in custom content across all media platforms. Custom content providers – small and large, B2B and B2C, representing clients in a wide range of industries and producing programmes across multiple outlets, participate in this competitive programme.
Eloïse Boezak, Head of Employee Engagement at FNB, was in New York to collect Siyasiza’s award. “We’re delighted with this acknowledgement of the hard work that has been put into Siyasiza by the whole team. The magazine is a valued part of a multi-platform internal communication strategy, which also includes purpose built digital magazines. In its monthly printed form, it bottles ‘the magic’ of FNB by bringing the bank’s values to life, whilst marrying internal communications global best practice – creating a dynamic platform for dialogue, and where ideas are powerful currency.”
Woolworths TASTE adds this Gold award to its recent awards run, which include the Galliovas top award for Best Food Writer of the Year and multiple awards at the 2012 Bookmark Awards.
New Media Executive Director Irna van Zyl says, “These awards, on top of our other recent successes confirm that New Media is achieving what we set out to do: to create the very best content in the world. We are so grateful and thrilled for our clients and friends at both Woolworths and FNB, who do not hesitate ever to push for more and better quality. Congratulations to them and our wonderful hardworking teams.”
Follow TASTE magazine on twitter @Tastyones and New Media @NewMediaZA
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