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Nando’s mocks Cell C
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
Nandos is a brand that always dares to be different. The chicken fast food chain has managed once again to rock the boat with their new campaign, staring CEO Kagiso, which mocks Cell C’s marketing campaign featuring comedian Trevor Noah as Cell C’s new CEO. So much so that the mobile phone company sent a letter to the executive of Nando’s responding to the chains ‘appropriation’ of their campaign.
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