Full service media agency MediaVest announced today that it has won the pitch on the Nissan account. Having initially secured the business in 2009, MediaVest will continue delivering the media strategy and implementation for the vehicle manufacturer.
According to Gordon Patterson, Group MD of the Starcom MediaVest Group (SMG), in alignment with corporate governance and standards globally, it was decided by Nissan international that the media business would go out to pitch this year.
“Following a series of presentations in 2009, MediaVest was initially awarded the business. Winning the recent pitch reaffirmed Nissan’s initial decision to nominate MediaVest as its media agency of choice,” says Gordon.
“Obviously we’re extremely excited to be working on this business going forward and believe that the decision confirms MediaVest’s ability. Robert Notrica and the team have done a fantastic job and we look forward to strengthening the relationship with Nissan even further.”
MediaVest is a young company, established two years ago in South Africa as part of SMG. MediaVest prides itself on being a media innovator through Truth and Design. The agency is part of a global network with offices in 33 countries.
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