Independent consultancy demystifies media world

While media agencies and advertising agencies alike are the experts in selecting suitable media choices for clients, an independent view can help a client understand the dynamics of their media plan and know the questions to ask their media agency. In view of this IAS launched Independent Media Interrogation (IMI) which has been designed to demystify the media world and to assist clients to understand what a media plan is expected to do. IAS consultants are experienced advertising and media experts. IAS works closely with advertising and media agencies as well in order to ensure that they understand the key issues that require clarification among their clients.