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Conversation LAB wins new business
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
Durban and UK – New creative agency, Conversation LAB has won two pieces of new business – International Fashion brands Beaver Canoe and Style. This comes hot on the heels of their other significant new business win – Compendium Insurance, last week.
Both Brands are owned by local holding group Retailability with its Head Office in KZN. Beaver Canoe has over 70 stores in South Africa and Botswana with Style operating in Namibia and Botswana with over 50 stores.
Conversation LAB has been appointed to develop and execute full through the line communication strategies for both brands. Their remit includes strategy, digital, social, mobile, CRM and media.
Commenting on the new business acquisition,
said: “This is a significant win for us – it is exactly the type of work we want to be doing – and which we are extremely experienced and equipped to deliver. It has everything from mobile and social, to media and brand. Most exciting is the data and CRM activity we will undertake on their two recently launched loyalty cards”
Cliff Lines, CEO of Retailability, stated: “We are ready for the next phase of growth and understand the need to maximise our marketing efforts to achieve our ambitions. Conversation LAB bring all the big brand experience and know-how we were looking for but also with deep skills in our specific areas of need – social, mobile and CRM – so we are very excited about our partnership”
Work will begin immediately with new activity to break for the busy festive season.
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