By Brett Tucker, joint MD, TLC Considered once as just ‘toilet advertising’, washroom campaigns have moved with the times into additional ambient spaces. But changing South African media agency buyer’s and planner’s perceptions is still more challenging than that of our European and American counterparts. Overseas, it’s common to see advertisers such as the world’s [...]
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A winning formula in luxury branding design
By Jason Kempen We all know the names and the spokespeople endorsing the “blue blood” logos. We breathe heavily at their platinum window displays, not daring to venture through the doors into these temples of conspicuous consumerism lest we be discovered to be browsing and be punctually ejected onto the pavement. What is it about [...]
