Advertising
Kiwi ‘Be the Bozza’ campaign creates new industry
Recent months has seen an experiential marketing campaign building, as the Kiwi Takkie Brite ‘Be the Bozza’ campaign touches the hearts of SA’s lucrative commuter market.
The Work - archive
Everything filed under "The Work" in the AdVantage archive. Current reporting lives in Advertising.
Advertising
New Vodacom TVC from Draftfcb
Living up to the promise it made when it unveiled its new corporate colours – moulding its business around consumer wants and desires – Vodacom is introducing unlimited music fulltracks to its youth customers.…
Advertising
Ireland/Davenport find an opportunity in the Amazon
What do you do when a client asks you for a truly unique and captivating concept for a campaign? Where do you look for something genuinely beautiful and out of this world? When Investec Asset Management gave…
Advertising
BiC goes all out to make a point
BiC believes that improving education in South Africa could rewrite this nursery rhyme for thousands of South African children and has committed to donating at least one million pens to disadvantaged learners…
Advertising
Koo’s new TV commercial from Draftcb Jnb
Koo, the 72 year-old brand in the Tiger Brands stable, is communicating its family values and salt-of-the-earth personality in an emotive new television commercial – its first in three years – from Draftfcb…
Advertising
Clover connects with consumers
Clover is well underway with a fresh branding initiative that intrenches the “Way Better” theme and message across its product line and throughout all of its operations.
Advertising
Grey-SA breathes new life into Mazda brand
Almost 10 years since Mazda’s iconic Zoom-Zoom campaign was first launched, Mazda in South Africa, in a partnership with Grey-SA, has reinvigorated the concept with an emotive new campaign that harnesses the…
Advertising
SAB tackles drinking and driving
South African Breweries (SAB) launched a new series of powerful adverts aimed at tackling the issue of drinking and driving. The series of three adverts were filmed at real roadblocks, and show the hard…
Advertising
AMICollective makes Minute Maid commercial for BBH Shangai
Adverts in modern marketing are increasingly turning to more and more advanced visual effects in creating entertaining scenarios for viewers and customers. This is exemplified in the new Minute Maid ad for…
Advertising
4th Street captures wine consumers attention
Distell’s 4th Street Natural Sweet Rosé produced a two litre boxed wine with a fashionable twist – a handbag-style, easy-to-carry pack for their below-the-line advertising campaign which runs until the end of…
Advertising
brandhouse Pitch & Polish competition to boost local economies
South African entrepreneurs are generally uncertain of their ability to perceive and exploit potentially lucrative opportunities [1] . So says a 2010 Global Entrepreneurship Monitor Report on South African…
Advertising
Luma and M+CSaatchi Abel bring Android robot to life for Samsung Galaxy Ace
Animation in advertising is creating s ome of the most vibrant and engaging media we’ve seen in a long time. Samsung’s latest phone, the Samsung Galaxy Ace required an ad that could visually depict the…
Advertising
TomTom HD has new moving media campaign
TomTom is using the mobile media platform to entrench its new product, TomTom HD, into the market.
Advertising
Draftfcb show how much supporters appreciate the Boks
Following a month of ‘Shosholoza Bokke’ on-the-ground activations countrywide and a national advertising campaign, Vodacom launched a heart-tugging television commercial showcasing South Africa’s support for…
Advertising
VWV and MINI on secret assignment
It’s not every day that a car brand launches a new addition to its fleet, which is why the introduction of MINI’s latest model to South African audiences, the Coupé, called for a stylish celebration. VWV was…
Advertising
TBWA makes billboard entirely of shoes
Many great campaigns begin with a simple idea, or rather a question. In the case of insect killer Doom’s new campaign, the question is “What is the actual power of Doom?”
Advertising
46664 apparel campaign a work of art
46664 Apparel’s launch into South African retail is has been accompanied by a fascinating print campaign that’s not only full of historical references but is groundbreaking in its visual appeal.
Advertising
Garage business launches new TV campaign
Imana Foods, a South African company that first started producing soya mince from a home garage in Kloof, KwaZulu-Natal, has launched a new television campaign to refresh its appeal and communicate its…
Advertising
Kellogg’s All Bran TV campaign features real brand advocates
When you want to hear the truth, get it straight from your target market’s mouth! That’s the premise of Kellogg’s All-Bran’s new television campaign, featuring real brand advocates.
Advertising
Draftfcb creates two new characters for Vodacom
The duo – Marcus and Mack – feature in the 60 second television commercial to launch Vodacom’s communication platform for summer, ‘Connect to the Summer of More.
Advertising
Ogilvy’s 1984 launches new campaign for music channel MK
Ogilvy Johannesburg’s content division, 1984, has launched a ground-breaking new campaign for M-net music channel MK, which takes a brutally honest look at
Advertising
SA cinema zombie campaign goes viral
Ad agency Ireland / Davenport, who is responsible for creating awareness for Fox International’s “The Walking Dead” television series, currently flighting on FX on TopTV, has created waves of excitement…
Advertising
LUMA ad causes a huge buzz
LUMA, a South African digital content creation studio, has local and international competitors open-eyed. Their 50-second digitally animated high-definition television commercial created for DSTV Africa…
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