Everything filed under "Research" in the AdVantage archive. Current reporting lives in Marketing.
Gen Y gets a bad reputation that they are too hedonistic and all about living in the moment, that they don’t know what they will be doing tomorrow, let alone how they will budget their finances and plan for…
August 2011 sees the release of the updated household universe for SAARF TAMS, a universe which for the first time includes TopTV households.
Product of the Year, the largest consumer product research on the African continent, has announced the top 48 consumer goods as voted for by South African customers.
The 2011 The Times Sowetan Retail Awards took place on last week and was a showcase of not only South Africa’s retail top brass but also a who’s who of TV and radio personalities, musicians and actors.
The 2011 The Times Sowetan Retail Awards took place on last week and was a showcase of not only South Africa’s retail top brass but also a who’s who of TV and radio personalities, musicians and actors.
On 6 August 2012, some of the variables used in the current weighting matrix in SAARF’s Television Audience Measurement Survey will change.
NATIVE has embarked on a project to offer its clients an overview of their digital performance along with complete transparency of its effect on the client’s bottom line.
The Broadcast Audience Research Council, India (BARC) has issued a global Request for Information (RFI) to seek understanding of the state-of-the art in the area of Television Audience Measurement Research in…
Globally the research industry has allowed business-driven profit and process motives to dominate the qualitative research arena. Hence, too often, it stands accused of providing research, which is not…
A fierce desire for independence is the driving force behind today’s Township Mom. Independence defines her, she doesn’t only rely on men. In fact, a man is just a nice-to-have.
A pioneering study of Chinese domestic life has revealed unique insights into the next wave of growth in the Middle Kingdom.
The biggest challenge for chief marketing officers today is striking the balance between actively socialising their brands and planning (and budgeting) for this effort over a longer time period.
The biggest challenge for chief marketing officers today is striking the balance between actively socialising their brands and planning (and budgeting) for this effort over a longer time period.
According to ROOTS 2010, the Newspaper Advertising Bureau (NAB) and Caxton/CTP’s urban retail and readership survey, 61% of formal households in Gauteng have one or more cars in the household. Centurion in…
Latex Printing is paving the way for a ‘greener’ print industry, with its revolutionary water-based inks; containing no Hazardous Air Particles (HAP’s) or biocides, is non-flammable, non-toxic, odorless and…
Countries across the world have undergone a rollercoaster ride due to the global financial crisis, but there are signs that a slow but sure recovery of global economies took place during 2010. According to a…