Advertising
Primedia Lifestyle wins gold at Solal Awards
Primedia Unlimited’s shopping centre marketing consultancy Primedia Lifestyle scooped five awards at this year’s prestigious 2012 European announced in Budapest, Hungary last Thursday.
Out of Home - archive
Everything filed under "Out of Home" in the AdVantage archive. Current reporting lives in Advertising.
Advertising
Rank TV and SABC partner for improved commuter entertainment
Since the Rank TV network was launched in 2002 commuters have remained informed and entertained by the extensive SABC content provided to the network. Almost 10-years later and the two parties continue to…
Advertising
Primall Media joins forces with Dion Chang
Dion studies the consumer mindset – their hot buttons and the social and retail trends which define future society. Darren Katz, Director of Primall Media explains “Although Dion’s focus is on people; his…
Advertising
Paying homage to the next generation of advertising greats – The Loeries Adams & Adams Young Creative Category
Tenacious, brave, hardworking, ‘out of the box’ , spurred on by an inner creative spirit. These are just some of the qualities of the entrants in the Loeries Young Creatives Awards Category should have.…
Advertising
Primedia Lifestyle receives top honours
Leading shopping centre marketing consultancy Primedia Lifestyle has once again received top honours for its retail marketing strategies at the SACSC (South African Council of Shopping Centres) Footprint…
Advertising
Brandyourcar shaves the way forward
Energizer Schick has signed up with the Unlimited subsidiary for its first ever moving media campaign. The partnership takes the new Schick Hydro Razor for men to the streets of South Africa on privately owned…
Advertising
Big news from Provantage Out of Home Media
Johannesburg based Investment Company Zico (Zungu Investment Company) has acquired a significant shareholding in Provantage. The transaction will not only significantly boost Provantage’s empowerment…
Advertising
Outdoor billboard condenses moisture to create drinking water
The University of Engineering and Technology of Peru (UTEC) required an ingenious idea to announce the opening of registration for the first semester. The creative team of advertising agency , led by Humberto…
Advertising
Emirates billboard reaches new heights with MediaVest
Imagine a billboard that grows without production costs? Imagine that it generates R700 000 of PR exposure on various platforms, 25-million blog visits, 106 811 Tweets and 469 373 Facebook likes. In reality,…
Advertising
Twinsaver heads outdoors
After the launch of Twinsaver Stylepack facial tissues in August, the Stylepack unique shape will now be heading outdoors. The billboard erected in the Twinsaver Stylepack tower design is creating a fun…
Advertising
Brandyourcar platform thanks consumers
Nampak SA has returned to Primedia Unlimited’s brandyourcar.com platform to thank consumers for voting Twinsaver Luxury as Product of the Year 2012.
Marketing
Sprite Unleashed Nationwide Hip-Hop Talent Search
Sprite Uncontainable is a dynamic Sprite hip-hop talent search programme which launched on 18 April 2012. Well-known New York based rapper and legendary hip-hop producer Talib Kweli, together with a panel of…
Advertising
Primall Media unveil digital platforms in Sandton City
Hot on the heels of Sandton City’s major refurbishment, Unlimited’s retail advertising specialist Primall Media, has added to the centre’s aesthetics by installing 12 skyscrapers and two video walls to its…
Advertising
MoneyGram and ComutaNet team up
MoneyGram offers convenient and flexibile way to transfer money across the globe. The company recognised that there are millions of people in South Africa who would benefit greatly from the service if they…
Business
Continental Outdoor Media’s quest to conserve SA birdlife
Continental Outdoor Media received a coveted Owl Award for its contribution to improving awareness and presence of BirdLife South Africa’s efforts, particularly in its quest to conserve threatened seabirds,…
Advertising
Mall activation grows sales leads for Jaguar and Range Rover
“These actionable leads were generated through one-on-one engagement between prospective buyers and our trained promoters,” says Mall Active’s Travis Brown. “Overall the Jaguar activation ran in 11 malls and…
Advertising
SABC 2 talk show Mo’Nique gets a “lift”
Where better to reach upper LSM women than in shopping malls? To promote and create awareness of the popular American talk show , The MediaShop, the media agency of choice for SABC, has selected a national…
Advertising
TLC and Dettol raise funds for the Children’s Hospital Trust
Dettol has launched its ‘Health for More Touch’ campaign across Unlimited’s TLC platforms for a period of three months. The campaign is encouraging consumers to buy any Dettol product and help raise funds for…
Advertising
Continental Outdoor Media supports breast cancer awareness
Breast Cancer awareness in rural Botswana was given a boost through a partnership with Continental Outdoor Media and The Journey of Hope (initiators of the awareness campaign). Continental Outdoor sponsored…
Advertising
Primall Media to launch health supplement
Aspen has selected Unlimited subsidiary Primall Media to promote its new product Calci-Dense™. Calci-Dense™ is a calcium supplement which helps build and maintain strong healthy bones throughout all the phases…
Advertising
Tyre brand campaign launched in gym
Unlimited’s targeted lifestyle communication division, TLC, has brought the tyre brand Michelin into Planet Fitness gyms across the country.
Advertising
More outdoor advertising for Gautrain
Continental Outdoor Media, with their partner The Strategic Partnership Group (SPG), have launched new advertising opportunities at the six new Gautrain stations. Continental Outdoor and SPG were awarded the…
Advertising
Provantage wins commuter shelter tender
Provantage has recently won the tender to brand all commuter shelters that make up the entire public transport commuter facility provided by the City of Johannesburg Municipality. Provantage Out of Home Media,…
Advertising
Med Lemon winter campaign is an attention grabber
Warmth, strength and cold-busting are three words that have become synonymous with Med Lemon hot cold remedy. ComutaNet was challenged to heat the GSK brand’s annual winter campaign. ComutaNet employed the…
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