Hellocomputer, one of South Africa’s full service digital agencies and now part of the Draftfcb group, recently rolled out a new social media campaign for Red Heart Rum that harnesses the cool and trendy positioning of Café Racer styled motorcycles, made famous by legendary celebrities such as James Dean. Centred around the grand prize [...]
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Avoid spammers under the CPA
By Dr Pieter Streicher, MD of BulkSMS.com There is no denying that the launch of the Consumer Protection Act’s (CPA), ‘do not contact registry’, which will allow South African customers to permanently opt-out of all unsolicited marketing communications will be a massive step forward for consumer rights. But customers need to understand the limitations of [...]
Africa Media Sales Launch
Mobile television network MASSIV TV, in partnership with media veteran Paul Wilkins, has launched Africa Media Sales (AMS), a new media sales subsidiary within the MASSIV Group. AMS specialises in radio and outdoor media sales and plans to expand into television. AMS has to date signed Mpumalanga station MPower FM and Radio Today as part [...]
Africa Media Sales Launch
Mobile television network MASSIV TV, in partnership with media veteran Paul Wilkins, has launched Africa Media Sales (AMS), a new media sales subsidiary within the MASSIV Group. AMS specialises in radio and outdoor media sales and plans to expand into television. AMS has to date signed Mpumalanga station MPower FM and Radio Today as part [...]
Independent consultancy demystifies media world
While media agencies and advertising agencies alike are the experts in selecting suitable media choices for clients, an independent view can help a client understand the dynamics of their media plan and know the questions to ask their media agency. In view of this IAS launched Independent Media Interrogation (IMI) which has been designed to [...]
Portfolio changes for MediaShop
The MediaShop has announced several structural and portfolio changes, effective from January. Chris Botha has been appointed group managing director of The MediaShop while Virginia Hollis will continue to act as MD of the Sandton flagship and Sean Clarke in his role as Operations Director will ensure that I.T., Legal, Finance and HR’s smooth running [...]
