Everything filed under "Advertising" in the AdVantage archive. Current reporting lives in Advertising.
“The advertising media spend of any advertiser is typically the company’s second or third highest outgoing cost and it is for this reason that most companies wish to assess this spend regularly, to ensure…
On Saturday 13th October 2012, to give Felix Baumgartner and his team a fun break, a Kit Kat was sent into space in an unparalleled show of support. Created by JWT London, the activity ran ahead of Felix…
Ireland Davenport has been nominated for a Yellow Pencil in the D&AD’s 2012 Direct Response/Digital category for its Free Zimbabwe Friend Request campaign. This is a first for a South African agency.
In an aim to collect signatures to end the pain and suffering of the Zimbabwean people, ad agency Ireland/Davenport has conceptualised a social media campaign to ‘free Zimbabwe’, by just asking the public if…
Net#work BBDO celebrates another successful year in radio advertising with a coveted Grand Prix Loeries for their ‘Mercedes-Benz – ‘Attention Assist’ campaign at the culmination of the 34th annual Loerie…
After only 10 years in the industry, Neo Mashigo has been named as Draftfcb Johannesburg’s newest Executive Creative Director. The talented 34-year old, who grew up in Pimville Soweto, will take direct…
An advert featuring a giant panda bear with a bleeding, hacked off
Which brand would not want to captivate a market that holds over 40% of spending power in South Africa? One Digital Media’s recent study shows that their Tavern TV network manages to do just that, and it does…
Durban and UK – New creative agency, Conversation LAB has won two pieces of new business – International Fashion brands Beaver Canoe and Style. This comes hot on the heels of their other significant new…
Campuses across South Africa have been rocked by the opportunity to showcase their top student DJ’s in the McDonald’s Top Jock search. With Campus Media , leaders in student marketing, at the fore of this…
Campuses across South Africa have been rocked by the opportunity to showcase their top student DJ’s in the McDonald’s Top Jock search. With Campus Media , leaders in student marketing, at the fore of this…
The student who showed the best attitude, aptitude and enthusiasm for entering the world of media according to the AAA was Sadhvi Rampersad, and Chairperson Lyn Jones was at her graduation to congratulate her.
The entertaining and humorous TV campaign by N et#work BBDO for Ndalo Media magazine title Destiny Man had made waves as it depicts a socially inept character who is obviously not reader of the publication.
Advertisers looking to get more bang for their buck should look at various sales statistics when choosing the best print space, says ADS24 CEO Linda Gibson.
Following the success of previous campaigns . Set to run in over 100 sites nationwide, the Billads Orbit campaign will focus on upmarket restaurant consumers and engage them by giving them the opportunity to…
Media agency Carat SA has announced its latest win – the coveted Woolworths account. In charge of Woolworths buying for the past three years, Carat has now been entrusted with the full Woolworths media…
The second phase of Anglo American’s new high impact, big brand advertising campaign, recently launched will effectively communicate and promote the Group’s commitment to South Africa and its people.
Continental Outdoor Media, with their partner The Strategic Partnership Group (SPG), have launched new advertising opportunities at the six new Gautrain stations. Continental Outdoor and SPG were awarded the…
Brand Union Cape Town was awarded a bronze Apex for La Capra in the launch category, and was an integral part of the Ogilvy South Africa team that won Silver for Castle at Thursday’s awards ceremony. This is…
At the 63rd Annual General Meeting of the Association for Communication and Advertising (ACA) Wayne Naidoo (CEO of Lowe Bull) was unanimously voted in as the 2011 Chairperson of the Board of Directors of the…
Cinemark , the official local representative of the Cannes Lions International Festival of Creativity, is calling all young creatives under the age of 28 to register for the annual Cannes Young Lions local…
Guest Speaker, Ross Charles , will be covering all aspects from awards to money as well as clients and the major players in the media industry. Labelled as one of the creative experts on the African Continent,…
Recently named the world’s second largest airline in terms of market capitalisation by the International Air Transport Association; Singapore Airlines is breaking into the South African market with a bang…
Webber Wentzel has launched their new advertising campaign created by Net#work BBDO. Titled, ‘Their thinking, our thinking’ the campaign includes a variety of radio and print adverts that centre around…