After Boomtown’s success of winning a 2012 CLIO Award in New York earlier this month, as well as an Assegai, it was announced that they are adding an Epica Award to their existing trophy cabinet for the Always On Direct Marketing campaign implemented for global power generation service provider, Aggreko. The Epica awards were created [...]
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Ogilvy Joburg takes Pendorings highest accolade
PENDORING PRESTIGE AWARD THE ‘CHERRY ON TOP’ Of all the awards that Ogilvy Johannesburg took this year, locally and abroad, for its innovative integrated digital campaign MK is, Pendoring’s highest accolade, the Prestige Award, is ‘extra special’, not only because it broke the drought in Pendoring’s digital categories, but because it was the first digital [...]
Shocked to the core
Gordon Patterson, Chairman of VivaKi SA and Group MD of The (SMG) is ‘Pleasantly shocked to the Core!’ At a time when most shocks are unpleasant I was speechless with excitement when I read the Times Media Group announcement that their rate setting for 2013 would be based on the Advertising Media Forum (AMF) definition [...]
MD of NAB says Sunday isn’t the right day for advertising
John Bowles, Joint MD of NAB explains why Sunday is not the right day for retail advertising. Budgets are tight and limited. Marketers need to work them like a machine, constantly looking at efficiencies and effectiveness throughout the mix. Advertising is just one cog in the marketing function that needs to justify its investment. With thin budgets, [...]
The 2012 official Loeries rankings
This is the third year that the Loeries Official Rankings have been published, offering a transparent oversight of the awards as well as promoting creativity and innovation as primary business tools in the brand communication industry. This year, there are additional tables to the rankings; following the introduction of a dedicated category for entries [...]
Masterclass and grant aims to grow Cape Town’s creative industry
The Jupiter Drawing Room (Cape Town) has announced details of its and has invited small local creative enterprises to participate. The Contructus Masterclass, an annual event, was started last year, in an effort to support local majority black-owned creative entrepreneurs and transform the local industry. Respected industry leaders are invited to impart their knowledge to [...]
