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BOO! and MTN kick off first legal billboards at V& A
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
New and legal, two words which describe the four ‘initial’ Cape Town Council approved sites that are able to be erected at the V&A Waterfront.
MTN were the first out of the starting blocks with a booking of the Shopping Centre Boulevard wall sign. The three other ‘hot off the press’ sites are doted around the V&A Waterfront precinct in key areas that are on or just off the main thorough fares.
The internally illuminated sites look fantastic whatever time of day, ensuring that brands receive quality exposure within the exclusive and premium V&A environment.
The V&A’s approved sites are a new addition to BOO!’s premium portfolio of highly sought after media assets.
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