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Billboards now also in 3-D
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
For the first time, motorists travelling along William Nicol Drive in Sandton, on their way towards the cinemas in Hyde Park and Rosebank, both see in 3D and are being seen in 3D, by Bruce, the Great White Shark in Finding Nemo 3D, through his “real” 3D glasses, while he chases Nemo on Continental Outdoor’s billboard. The gleam in Bruce’s eye can be marginally perceived behind the giant glasses that extend from the front of the billboard, making this a true 3D billboard campaign advertising the new Finding Nemo 3D version that recently opened in South African cinemas.
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