South Africa’s biggest selling cycling magazine, Bicycling SA, got a make-over for its 10th Anniversary edition in April, with a new logo, new format and more pages.
The new logo falls in line with the logo used by US international partner, Rodale Inc. while the revised book size gives readers an extra 16 pages. The April cover also features Grey’s Anatomy star and passionate cyclist, Patrick Dempsey, with a full interview inside.
‘With Bicycling franchises opening in places like Australia, it’s important that the Bicycling brand is consistent globally,’ says Bicycling SA Editor, Mike Finch. ‘It made sense for us to follow suit and to upgrade the book size and format in the process.
‘It’s also a great way for us to celebrate 10 years as one of SA’s leading cycling magazines.’
The new logo is big departure from the old format and is designed to fit into the top left hand corner of the cover with a distinctive red and white block, allowing for more coverlines and a sophisticated, contemporary look. This is the same logo used in their US edition and the recently launched Australian edition.
‘Bicycling marries the best international cycling content with the best local content to give our readers a top quality cycling publication,’ says Finch. ‘But we have always felt that we need more pages to do justice to a sport that is growing rapidly in South Africa.
‘This way we get to produce more top quality content for our readers.’
Bicycling South Africa is SA’s leading cycling magazine with a Q4 ABC of 15889 and an online figure of 52 348 UU, 379 401 PI (Source: Effective Measure, February 2013)
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