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AS Roma to partner with Nike Football

By Gillian Abrahams · AdVantage archive
From the AdVantage archive. This report was published on this domain when AdVantage covered the South African media, marketing and advertising industry as a monthly title. It is kept online for reference and has not been updated; people, prices and companies named in it have moved on.
AS Roma to partner with Nike Football
Woolworths Johannesburg. Photo: Jeff Attaway · CC BY 2.0 · Wikimedia Commons

AS Roma and Nike have announced a new partnership for Nike to become the club’s official apparel and equipment sponsor. The 10-year agreement will begin at the start of the 2014-15 season. Nike will produce all on-pitch and training product, from the first team to the youth teams, as well as off-pitch product for the players and fans.

“We’re proud to partner with AS Roma, a club with great heritage,” said Bert Hoyt, VP/GM of Nike Western Europe. “It’s a club that embodies strong characteristics, is recognized across the world and represents one of Europe’s greatest cities. We look forward to developing a successful long-term partnership with them.”

Italo Zanzi, CEO of AS Roma adds, “AS Roma is committed to becoming the premier football club in the world, on and off the field. This partnership is a fundamental step in that mission. Nike’s dedication to football excellence and global brand building is aligned perfectly with our objectives. We are extremely excited about our future together.”

Filed under: as roma · football · italian soccer · italo zanzi · nike · soccer

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