Countries across the world have undergone a rollercoaster ride due to the global financial crisis, but there are signs that a slow but sure recovery of global economies took place during 2010. According to a survey conducted by Ipsos Markinor, South Africa, the global aggregate assessment rose by 3 points. Citizens in 24 countries assessed… read more
Wiel Magazine Closes Wiel magazine is to cease publication. The February 2011 issue will be the last. The magazine closes its doors after more than 30 years, the last four of which have been under the RamsayMedia banner. The title had benefited from the media house’s experience and resources and had been transformed into a… read more
During February, Whisky Magazine will be launched in South Africa. It is a completely locally owned, edited and distributed magazine for both whisky novice and connoisseur. “Our plan is to shamelessly exploit the fascination that South Africans have with whisky as evidenced by the continued growth and success of annual festivals celebrating the spirit. We’ll be… read more
Buying trends is a waste of money if you don’t know how to use them, says Dennis Wong, Project Director at brand development and marketing insight consultancy, atAdded Value Australia. Trends are often misused by marketers. Too commonly they are taken at face value, wrung through an ideation session and spat out as undifferentiated, category… read more
