A new book entitled Marketing 3.0, reveals a major shift in consumer behaviour that is shaking the practice of marketing to the foundations. Written by Gordon Cook, programme director of the Strategic Marketing for Thinkers course at the UCT Graduate School of Business (UCT GSB) and School Navigator at Vega The Brand Communications School, If… read more
If you were thinking about not including the social networking and microblogging service Twitter in your brand’s communication strategies in 2011, you’d best reconsider. That’s the advice from GetOn eMarketing founder and speaker at Brands and Branding for Good 2010, Melissa Attree. Attree is a social media, marketing and communications professional who is passionate about… read more
According to PwC’s report, ‘Phoenix from the Flames: The future media organisation’, it’s time to take advantage of the new media world. The report examines why it is difficult for media companies to tap into new revenue streams and achieve further gains from restructuring initiatives. According to the report, while the global crisis continued, insufficient… read more
More than 90% of business decision-makers across Africa are expecting prices to drop and competition to increase dramatically, according to the Telecoms Trends in Africa 2010 report, released by World Wide Worx and Database 360. The survey, conducted among 1100 Internet-using small, medium and large businesses across 20 African countries, also revealed that most African… read more
