The recent MTN Radio Awards held a number of big wins for Kagiso Broadcasting and radio brands Jacaranda FM, Heart 104.9FM and East Coast Radio. Between them the stations hauled several of the accolades on offer to commercial stations. Describing the wins as “significant”, Kagiso Broadcasting said it w as the quality, [...]
Tag Archives | TLC
Paying homage to the next generation of advertising greats – The Loeries Adams & Adams Young Creative Category
Tenacious, brave, hardworking, ‘out of the box’ , spurred on by an inner creative spirit. These are just some of the qualities of the entrants in the Loeries Young Creatives Awards Category should have. “What’s more they represent characteristics which resonate with the Adams & Adams brand,” says Mariette du Plessis, senior partner at [...]
TLC and Dettol raise funds for the Children’s Hospital Trust
Dettol has launched its ‘Health for More Touch’ campaign across Unlimited’s TLC platforms for a period of three months. The campaign is encouraging consumers to buy any Dettol product and help raise funds for the Children’s Hospital Trust. The Dettol campaign demonstrates how a brand can combine CSI initiatives and product information in clear and creative [...]
TLC and Lucozade energise gym goers
Lucozade, GlaxoSmithKline’s global energy drink is getting its ‘Do more and win’ message to active, thirsty consumers thanks to lifestyle communication specialist TLC. Lucozade’s national advertising campaign alerts consumers of its energising benefits by dominating space on TLC’s media solutions in Planet Fitness gyms, cinemas, shopping malls and airports. Planet Fitness gymsRealising the value of [...]
TLC raises awareness for ‘Dating in the Dark’
Is it possible to fall in love with someone you have spoken to, whom you may have touched… but have never actually seen? This is the key question posed by BBC’s latest reality TV show called Dating in the Dark. Targeted lifestyle communication specialist TLC has been entrusted to advertise the new series, which takes [...]
TLC and Red Heart Rum invite consumers to be Barbarian Boss
Red Heart Rum has selected TLC’s advertising platforms to target the heart of red-blooded, rugby loving South African men, offering wannabe couch managers the opportunity to manage the Barbarian rugby team when they take on the Wallabies at Twickenham in November. Utilising TLC’s washroom Door Wraps, Digital Mirror Media and Standard A4 Ad Frames with [...]
Tyre brand campaign launched in gym
Unlimited’s targeted lifestyle communication division, TLC, has brought the tyre brand Michelin into Planet Fitness gyms across the country. Brett Tucker, TLC’s Joint MD explains, “One never sees the advertising of car tyres in a gym, so this latest media strategy successfully embraces the element of surprise through media channels that reach very specific target [...]
