South Africa’s investment publication Finweek is about to shakeup the local business news market as its new product offering hits shelves in early October.
A combination of award winning financial and business journalists, cutting-edge content from leading providers including Harvard Business Review and a blend of print and digital content will provide a one-stop-shop for those interested in taking control of their money.
“The last couple of years have been incredibly volatile for people trying to manage their money and investors at all levels are trying to be in a position where they feel like they have some control,” says Finweek Editor Marc Ashton.
With the global financial crisis knocking investor confidence, businesses hesitant to add jobs and a spirit of entrepreneurship hitting South Africa, the re-designed Finweek will offer more of everything:
- · More experts talking about your money
- · More columnists provide breaking views on the economy and investment landscape
- · More personal finance aimed at making finance less scary
- · More suggestions on how to earn, save and spend your money
Finweek’s new positioning will see it embracing a variety of digital and mobile solutions to work alongside its well established print offering. From October this includes an interactive website (www.fintalk.co.za) which includes podcasts, video content, webinars and the opportunity to follow expert portfolios.
Ashton concludes: “We won every major financial journalism award in 2011 with our coverage of investment related matters and when somebody picks up a Finweek magazine they know that they are making an investment.”
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